Media Mentions
Media mention · gen.e x Sereno
India's only RCS planter brand — built to last, made to matter.
gen.e featured Sereno for what we've always believed in — that beautiful design and responsible manufacturing aren't a trade-off. Our planters and garden furniture are crafted from post-consumer recycled (PCR) and post-industrial recycled (PIR) materials, manufactured using solar energy and biofuel, and built to be UV-resistant and weather-durable for the long haul.
Sereno is India's only brand making RCS-compliant planters — products that are long-lasting, aesthetic, and genuinely good for the planet.
— gen.e_in on Instagram, December 2024 · 14.9k likes
Media Mention · The Better India
How a Milk Packet Became a Designer Planter
From Amritsar to Delhi, Yuvraj Singh Ahuja is changing how we see plastic. Where most see waste, he sees opportunity. His company, Sereno, turns discarded plastic milk packets, factory trimmings, post-consumer packaging into sleek, durable furniture and planters built to last a lifetime.
This didn't start as a green mission. Yuvraj joined his family's plastic business after studying architecture, bringing his creative eye to a material everyone else was throwing away. The Better India covered how Sereno has since saved 4.5 million milk packets from ending up in landfills.
Read full article on The Better India →
Media Mention · Aim 2 Flourish
Beyond the Milk Bag: transforming everyday waste into design.
In India, where over 100 million plastic milk bags are discarded daily, Yuvraj Singh Ahuja second-generation leader of Frontier Polymers Pvt. Ltd. and founder of Sereno saw opportunity in waste. Backed by global recycling certifications, Sereno transforms plastic debris into elegant, durable planters and furniture using renewable energy.
Aim 2 Flourish recognised Sereno as a pioneer of circular innovation aligned with UN Sustainable Development Goals (SDGs 7, 9, and 12) — reshaping how India thinks about plastic refuse.
Read full article on Aim 2 Flourish →Global Recognition
Recycle Claim Standard Certified
Plastics Recycling Awards India
| Finalists | 2014 |
European Product Design Award
| Silver | 2019 |
European Product Design Award
| Platinum | 2017 |
European Product Design Award
| Bronze | 2017 |
Rotational Molding Product Design Competition | 2013-14 |
India Design Mark
| 2014 |
Design Economics Awards
| Bronze | 2013 |
Design Excellence Award
| 2013 |