Media Mentions
The Better India
Can a milk packet become a designer planter?
In Yuvraj Singh Ahuja’s hands, it already has.
From Amritsar to Delhi, Yuvraj is changing how we see plastic. Where most see waste, he sees opportunity. His company, Sereno, turns discarded plastic into sleek, durable furniture and planters.
This didn’t start as a green mission. Yuvraj joined his family’s plastic business after studying architecture, bringing his creative touch to rotomoulded water tanks and household items...
Aim 2 flourish
In India, where over 100 million plastic milk bags are discarded daily, Yuvraj Singh Ahuja, second-generation leader of Frontier Polymers Pvt. Ltd. and founder of the design-led brand Sereno, saw opportunity in waste.
The operations at Sereno are backed by global recycling certifications, and from its base in Amritsar, the company transforms plastic debris into elegant, durable planters and furniture through the use of renewable energy.
Sereno pioneers circular innovation aligned with UN Sustainable Development Goals (SDGs 7, 9, and 12), and is reshaping how India thinks about plastic refuse, i.e., not as a pollutant, but as a resource for sustainable design...
Global Recognition
Recycle Claim Standard Certified
Plastics Recycling Awards India
| Finalists | 2014 |
European Product Design Award
| Silver | 2019 |
European Product Design Award
| Platinum | 2017 |
European Product Design Award
| Bronze | 2017 |
Rotational Molding Product Design Competition | 2013-14 |
India Design Mark
| 2014 |
Design Economics Awards
| Bronze | 2013 |
Design Excellence Award
| 2013 |